CNN Business sponsored content
Adjust the visual approach to sponsored editorial series within CNN Business to create visually cohesive content.
Establish a flexible visual identity system for differentiating and elevating sponsored content while managing partner expectations and working within the CNN Business brand.
A visual system that uses a set framework which is easily accessible to a diverse team of in house designers, fits into the CNN brand identity, and eliminates visual and workflow confusion. The set framework consists of a defined family of colors, graphic elements, and typefaces.