CNN Business sponsored content

GOAL

Adjust the visual approach to sponsored editorial series within CNN Business to create visually cohesive content.

METHOD

Establish a flexible visual identity system for differentiating and elevating sponsored content while managing partner expectations and working within the CNN Business brand.

OUTCOME

A visual system that uses a set framework which is easily accessible to a diverse team of in house designers, fits into the CNN brand identity, and eliminates visual and workflow confusion. The set framework consists of a defined family of colors, graphic elements, and typefaces.


EXISTING IDENTITIES

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FRAMEWORK

COLORS

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GRAPHIC ELEMENTS


TYPEFACES

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Proposed Identities

 Some current branding and logos will not be changed. The purpose of these revised sponsored series logos is to present proof of concept for CNN Business going forward.

Some current branding and logos will not be changed. The purpose of these revised sponsored series logos is to present proof of concept for CNN Business going forward.